South Asian weddings in the US are big. We’re talking 30K weddings a year, with an average cost of $285K/wedding, making for a $70B industry. And, they’re growing. The South Asian population is growing 9X that of the US’ population with one of the highest marriage rates at 85%. However, until now, there have been virtually no wedding planning services available for South Asian couples to tap into, other than advice from family & friends, or hyper expensive specialized wedding planners. Until now! The market is taking off & it's time to service it.
Our competitive advantage can be described as the following: -We save our customers $15k from not having to hire a wedding planner. -We save our customers 1-2 years of time in wedding planning. -We have a 1st mover advantage: We are the only ones in the marketplace that offer a product targeted towards making South Asian wedding planning easier. -Our idea has received tremendous market response, being featured on Yahoo! News, Poets & Quants, and others. -The market is HUGE, and unserved, until now!
Pyaari Weddings will be using the grant proceeds primarily for hiring web developers, digital marketers, and growing our online presence. Specifically, we will be hiring a back-end website developer from Fiver to develop our website. So far, the quotes have come in around $4,250 total. Next, we will hire a freelance digital marketing associate to help us grow our Instagram, other social media, and online web presence and following. We estimate this will cost about $4,500/year. Lastly, we will be contracting with an SEO company to help us get our foot off the ground organically. So far, we received quotes of about $3,500/year. All of this will help us spread our idea to our target market and get traction & feedback to expand & iterate.